2022 has been a really big year for us in many ways. We served a lot of organizations and ministries near and far with trips to Malawi, Tanzania, Serbia, Portugal, London, Stockholm, Pittsburgh, and Black Mountain, NC as we continued to follow our calling to serve with our cameras, but we were pushed and challenged in ways like never before with bigger and more complex projects. For instance, we were approached by FirstHealth, the hospital in Cassie’s hometown that has become a regular client since we first worked with them in 2019, to pull off a creative project similar to something they found online— something very different from what we’re used to doing. The production was technically challenging, which involved hiring a lighting company to build a scaffold system for the lighting design we needed and hanging pipe and drape to transform a church auditorium into a film set. It was also our first time directing a large group of people during a video shoot, as 50 hospital employees took part in a social experiment about unconscious bias. It was a challenge, but the film day was a success and we were all extremely happy with the outcome, so take a look!
Another example of a project that pushed us this year was with an organization we have worked with in the past, World Villages for Children, which operates schools around the world where the poorest children are cared for, educated, and prepared for a career that will end generational poverty in their families. They had just opened a new campus in Tanzania and sent us to document several stories, producing six videos total. That all probably sounds like par for the course if you know anything about what we have done in the past, but the catch here was that we would be producing each of those six videos subtitled in eight different languages – a total of 48 videos! The complexity involved in keeping everything straight between the different versions and incorporating changes specific for each international charity’s country-specific branding and language was a new challenge. They also wanted the videos to be in formats that could be shown in theaters, but that was no problem for our new Sony cameras. Wait, did we mention that we completely switched out all of our camera gear in the middle of this year, changing from the familiar Canon brand that we have used for 14 years to a completely different system with Sony? Talk about a challenge! The videos came out great though and we are excited to share these stories showcasing the impactful work World Villages for Children is doing in Tanzania.
Now let’s talk big. Continue reading